I DON'T DECORATE BRANDS.
I CONSTRUCT
THEM.
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about my
way.
I’VE STUDIED DESIGN NOT IN THE TRADITIONAL SENSE. I LEARNED TO OBSERVE. TO FEEL. TO ASK THE RIGHT QUESTIONS. AT FIRST — INTUITIVELY. LATER — INTENTIONALLY. I DIDN’T STOP AT “TALENT” OR “TASTE.” I KEPT GOING.
A GOOD DESIGNER ISN’T BORN — THEY BUILD THEMSELVES THE SAME WAY THEY BUILD BRANDS.
